David Pratt joins Vive as Technical Sales Associate

March 20, 2018 [Toronto, ON and Vassar, MI] – David Pratt, formerly of Michigan Sugar Company and Michigan State University recently joined Vive Crop Protection as a Technical Sales Associate.

In the Technical Sales Associate role, Pratt will work with cutting-edge crop protection products in sugar beets and potatoes, managing field trials and presenting information to farmers to help increase profitability on their farms.

Pratt holds a Masters in Science, Agronomy from Michigan State University and his focus will be on AZteroid® FC fungicide and Bifender® FC insecticide, as well as demonstrating three new products launching in 2019 for potato and sugar beet growers. AZteroid FC provides excellent disease control and plant health benefits while Bifender FC controls important below-ground insects including rootworm and wireworm. Both products can be mixed in the tank with starter fertilizer, saving farmers money, time and hassle.

Dr. Darren Anderson, President of Vive Crop Protection says, “David’s background in both university and private industry research will help potato and sugarbeet growers to get the best from our products, and will also help us develop new solutions for those customers.”

David can be reached at products@vivecrop.com or by calling 1-888-760-0187.